In 2011, I developed a special trust index with Roswitha Hasslinger, then CEO of Gallup- International. The continuously eroding trust in politics, in institutions, but also in companies and brands was the starting point. We offer a study design to measure trust in the direct and indirect competitive environment. These studies are conducted under the BEST2TRUST brand.
To the dimensions of BASIC TRUST - TRUST IN RELEVANT SET - NEAR - ADVOCACY we have added the contemporary dimension of RESPONSIBILITY- CONSCIOUSNESS in 2022. These are condensed into the BEST2TRUST Index.
Since 2011, we have tested thousands of brands, companies, institutions, testimonials etc. and I have published two books on the subject: